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American Crew Launches Lather Shave Cream

Creates a rich, foamy lather that helps soften and lift beard hair for an easy shave.

American Crew has launched Lather Shave Cream, designed for a personalized shaving experience at-home or in the salon.   Lather Shave Cream joins the American Crew shave and beard collection, focusing on the classic barber shave experience. Formulated with hydrating ingredients, Lather Shave Cream creates a rich, foamy lather that helps soften and lift the beard hair for an easy shave. The formula also provides a glide that helps protect skin from irritation and razor burn, leaving the skin fe...

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